If you’re a Xanthochroid fan and need an excuse to drink and listen to music with people, then the band has an offer you might be interested in.
As most are aware, the music industry is very different than it has traditionally been over past decades. We can thank and criticize the internet for that change. It’s now easier for small indie bands to get noticed but more difficult to make money doing what they’re good at. Tours and music bring in very little money, while merch and digital music sales comprise most of a band’s profits. Many musicians are now attempting to break the mold by trying new marketing methods. Some are good ideas, others are shit;
Xanthochroid’s new idea is to encourage their fans AKA "Xantho-friends" to throw their own release parties. Their new album drops August 22nd but fans who fill out a host application may get an early digital release. So what’s in it for the band? Besides free promotion they hope to encourage merchandise sales by offering exclusive party discounts. Is it a good idea or “game changer” as the band claims? Who's to say, but they do get points for creativity and connecting with their fans.
